INSANE Instagram Reels 30 Day Challenge MAIN MENU

CLICK HERE to go to the Welcome video to find:
✅ the Rules and Tools of the Challenge
✅ your 1 month planner
✅ the long list of Reels ideas PDF
✅ your Accountability Stories
✅ how everything will be scored
✅ the Content Pillars video
✅ the planner walk through video
✅ the past winners’ videos to get a boost of motivation and a positive mindset
✅ and all those other important yet boring details to set you up for success during this Challenge.

WEEK 2 VIDEO

WEEK 1 GENERAL CRITIQUE

• Be blatantly clear what your business is so your dream clients know without a shadow of a doubt who you are and what you do.

• Start with the main action in the first second of the Reel. Don’t wait and build it up. Your audience has already scrolled on by.

• Always put text on top of your Reels and have it be there the entire time.

• Text on top should always be horizontal and not tilted.

• Text on top should always have a background behind it so we can read it clearly.

• No strong CTA’s like website urls, buy now, call now, salesy Reels. Insta is all about getting to know you first. Not booking your from 1 Reel. Slow your roll and build the relationship.

• Use more extreme emotion so the viewer totally understands the before and after reveal.

• Simple is usually always better, clearer, and more understandable.

• Don’t abbreviate things. We don’t know your industry lingo.

• Don’t screenshare stuff that’s too much to read. Instad do a green screen of you talking about it.

• No black lines at top and bottom of your Reels.

Check out the Growth Points on the score board at the bottom of this page.

WEEK 2 HOMEWORK

✅ Watch as many Week 2 videos as you like
✅ Create Reels this week that are focused on the topic of Week 2: Intermediate Reels Skills. Use my video tips and tricks to create Reels in the Effects, Point at Text, Lip Sync, and Original Spoken Word Reels Styles.
✅ Each Reel you create for this 30 Day Challenge MUST be aligned to your creative freelance business in order to be considered for Growth Points
💥 This week’s curveballs: Yes there are 2 curveballs this week.

• Curveball #1: Lip sync for your life! Growth points will be given to the Challengers who watch the Lip Sync video, implement the knowledge, and create excellent lip sync Reels that are aligned to their business.

• Curveball #2: Speak on camera in the Original Spoken Word Reel Style. Growth points will be given to Challengers who watch the long yet informative Original Spoken Word Reels video, implement the massive amount of knowledge, and create excellent Original Spoken Word Reels that are aligned to their business.

• I’m NOT looking for the typical spammy Reels like “If you ever need a (your job title) then book me now!”.

• I’m looking for Reels that show the different aspects of your creative business.

• Refer to the long list of Reels ideas for inspiration.

• The Reels styles that will be considered for Growth points will be Lip Sync and Original Spoken Word Reel.

• The Reels styles that will not be considered for Growth points are Effects and Point at Text. Still feel free to create those Reel Styles as filler between your Lip Syncs and Original Spoken Word Reels this week.

• The more Lip Syncs and the more Original Spoken Word Reels you create the week the more practice you’ll get in for those styles and the more chances you’ll have at being considered for a Growth point.

• Hint: Be strategic. Figure out if you want to try only one or both curveballs this week after watching those videos. I’d rather you create 1 excellent curveball Reel and be strongly considered for a Growth point than create 2 or more mediocre curveball Reels that don’t even make the cut for a Growth point.

• Deadline: create 1 Reel / day about your business using the Effects, Point at Text, Lip Sync, and Original Spoken Word Reels Styles. Reels that follow the curveball directions that are posted between Day 8 of this Challenge (this Monday) until Day 14 of this Challenge (this Sunday at 11:59pm your time) will be considered for Growth points.

• Critique of the Week 2 curveballs and Growth point scoring will be announced during the Week 3 Q&A Session.

A selection of past Challengers who got Growth Points for their Lip Sync Reels about their business:

Deryn Oliver
Kirsten Carlson
Lauren Rodriguez
Lisa Wooldridge
Sara Matsui Colby
Regina Ohashi

A selection of past Challengers who got Growth Points for their Original Spoken Word Reels about their business:

Amy Lee Pearson
Brookie Curnow
Chloe Gilgallon
Jenny Winkler
Kim Niemi
Kirsten Carlson
Lauren Rodriguez
Lisa Wooldridge
Rachel Ledbetter
Regina Ohashi
Verena Müller
Sara Matsui Colby
Wendy Lands

REELS CHALLENGE MAIN MENU

✅ Bookmark this page now for easy access to all things pertaining to this Challenge: https://www.mycontentcalendar.com/reels-challenge-main-menu

IMPORTANT DATES, TIMES, AND LINKS

✅ Insane Instagram Reels 30 Day Challenge run dates:

• Start date - August 1st.

• End date - August 30th.

✅ Save these dates, times, and Zoom link to your schedule:

The dates:

• Monday, July 31st - Orientation Meeting

• Wednesday, August 2nd - Week 1 Q&A

• Wednesday, August 9th - Week 2 Q&A

• Wednesday, August 16th - Week 3 Q&A

• Wednesday, August 23rd - Week 4 Q&A

• Wednesday, August 30th - Week 5 Q&A

• Friday, September 1st - Award Ceremony

The time:

All live calls will be at 9am Pacific / 12noon Eastern / 5pm UK / 6pm EU

The link:

Zoom link to all live calls: https://us02web.zoom.us/j/87580856063

Or click the button below to join the live calls at the dates and times listed above.

✅ Couldn’t make it live or want to revisit a Q&A session?
Click the button below to go to the Replay Page. All replays will be uploaded to the Replay Page 1-2 hours after we finish the live call.

✅ Date of when all the Reels videos will be unlocked from the My Content Calendar online course so everyone doing this challenge will have access to them: Monday, July 17th
✅ Date of when all the Reels videos will be locked up again in the My Content Calendar online course so that only paying MCC student have access to them: Thursday, August 31st

OUR COMMUNITY GROUP

✅ The INSANE Instagram Reels 30 Day Challenge has a community group on Slack. Slack is a free program that you can use on your desktop and mobile devices.

• Click the button below to create your profile for the Challenge’s community group.

• You will be sent a confirmation code via email. Please check your spam folder for it.

• Enter that confirmation code and you will be added to our community group and be able to interact with everyone in the Challenge.

• Sometimes… Slack glitches and you aren’t sent the confirmation code even after checking your spam folder.

• If that is the case then please CLICK HERE. An email that is already filled out will pop up on your screen. Please make sure your email address you send that email from is the email address you signed up for the Challenge with and then hit send. My team and I will invite you to the community group as quickly as we can. Please allow 1-2 days for this to happen as there are a lot of moving pieces in the background to get this Challenge up and running to the best of its ability.

• A few days after the Challenge is over the community group will be taken down.

• No you do not need to join the community group if you do not want to. No you will not get any less points because you didn’t join the community group. It is there to ask questions, get answers, and feel a part of a group moving their Reels forward so you don’t feel alone in this Challenge.

• If you are in another community group of mine for other courses and / or challenges then YES this is ANOTHER community group that you can join. Why? So only the people doing this Challenge will have a safe space to ask questions, get answers, and learn together. And all of my other community groups won’t get annoyed at us 😂

WATCH THIS BEFORE THE CHALLENGE BEGINS:
Instagram Reels 5 Day Training

WEEK 1: Solidify Your Sound Skills

WEEK 2: Intermediate Reels Skills

WEEK 3: Advanced Reels Skills

WEEK 4: Expert Reels Skills